Which podcasting hosting site your choose depends on what you need. What do podcasters say about Captivate?Įvery podcast needs a hosting website, as this is how your show ends up on directories such as Spotify, Amazon Music, Apple etc.Is it important to choose a host that supports Podcasting 2.0?.What’s the difference between podcast hosting and distribution?.They are not exclusive to Big Name Media.īecause podcast websites usually have ways for listeners to leave comments about each episode, and literally enter into a discussion with other listeners, podcasts are like a community of individuals sharing a common interest. Podcasts can be produced by just about anyone wanting to share and communicate with the world. The differential aspect in “casting” is major to where podcasts can have a global audience reach as where tradition radio has a limitation of their broadcasting signal strength. So, in this way, podcasts are like magazine subscriptions. And, with the podcatching software, episodes of their favorite podcasts can be automatically downloaded - all without having to lift a finger. So, when a podcaster releases a new episode, subscribers are automatically notified without having to constantly check back with the podcast’s website to see if a new show has been produced. The listener is then walked through how to add that podcast’s syndication “feed” to a podcatching application of their choosing. Listeners can easily “subscribe” to podcasts (most are free) by clicking on its RSS icon or subscription button. So, in this way, it’s kind of like a small paperback book.īut what truly makes a podcast unique, and what gives a podcast its “casting” ability, is how it is able to immediately deliver itself to multiple podcast distibution points (such as iTunes and Sticher Radio) or podcatcher applications through a process of syndication known as RSS (Real Simple Syndication). With downloaded media, you can either listen to it on your computer or take it with you by transferring it to a portable digital media player or using a podcast app on your phone. So, it’s kind of like TiVo.Įach podcast typically has a website where show episodes can be listened to or downloaded for future listening. Podcasts are “On Demand” and can be listened to on your schedule - not when a Radio Station decides to air it. So, in a way, Satellite Radio, with its ability to provide more channels than Broadcast Radio, takes a step towards podcasting - but still does not come close. So while a particular podcast’s audience may be considerably smaller than the audience of a broadcast, one could argue that the podcast’s audience is a much more targeted and interested in the content being delivered. With its specific and specialized content, it is able to “narrowcast” to only those who choose to listen. But podcasting, by contrast, is not necessarily hamstrung to advertising revenue like its broadcasting cousin. Because, afterall, this is what advertisers are looking for. Consequently, radio stations “Broadcast” their content - meaning that they attempt to appeal to as broad of an audience as possible. The AM and FM radio band only has so many channels. With the amount of content that podcasting provides, regular Broadcast Radio, or “Terrestrial Radio” - as they call it - simply can never compete. Okay, with that out of the way, back to the original question: “What’s a podcast?”Ī “podcast” is sort of difficult to explain because there really isn’t anything else like it - but rather, many things that are kind of like it.Ī good starting point, is to think of a podcast as “ Internet Radio On-Demand.” It’s similar in that you can usually listen to it on your computer - but it’s more than that. As a matter of clarity, just because it’s named after Apple’s iPod, does not necessarily mean that you have to own or use an iPod - or any portable digital media player for that matter - to enjoy a podcast. First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium, the “ pod” of podcast is borrowed from Apple’s “i Pod” digital media player and the “ cast” portion of podcast is taken from Radio’s “broad cast” term. Before diving into a lengthy explanation of what a podcast is, let’s look at the word “ podcast” itself.
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